My Philosophy

Know Your Members and the Surrounding Area

Competitive Analysis

S.W.O.T. Analysis

Establish Your Niche and U.S.P.

Lead Generating Programs - Internal & External
Member Referral Program
New Member Referral Follow-Up System
Upgrades
Corporate Add
Staff Referral
Banquet Credit
Reinstate Program
Inactive Upgrade
Board Member Certificates
Information Request Cards
Replacement Programs
Prospective Member Receptions
Membership Committee
Direct Mail
Email Marketing
Inserts
Associations and Organizations
Website
Community Outreach
Real Estate Developments

Creating a Sense of Urgency to Join
Financing Terms
Complimentary Dues
30 Day Guarantee
Trial Memberships

Collateral Materials

Types of Memberships

Marketing Plan

Marketing Budget

Planning Calendar

Summary to Your Supervisor

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