Learn How to Enroll and Retain More Private Club Memberships in any Economic Environment! 

Who should buy this industry manual?

  • General Managers who have expertise in golf, food & beverage, or athletics and want to learn more about what really works and doesn't work in the sales and marketing side of the private club business.
  • Membership Directors who want to truly excel at their positions while greatly increasing their annual income.
  • Club Owners and Board Members that are looking for new ideas on how to increase their dues line without sacrificing their image or integrity.

The Complete Membership Director tells the story and walks you through the process of how I have personally sold thousands of memberships in private country clubs, city clubs, tennis clubs and athletic clubs in several different states over the past thirty years. It's not foolproof or guaranteed, only my experiences selling memberships for a living.

 

In Part One - MEMBERSHIP MARKETING you will:

  • Learn the 1 overriding philosophy of what will make your club's marketing efforts truly successful!! Year Round!
  • Determine the make-up of your membership roster, the surrounding area and your club's current programs to sell more memberships and retain more memberships.
  • Discover detailed descriptions of 20 Lead Generating Programs that will fill your prospect funnel to the top with qualified leads, sell more memberships and retain more memberships.
  • Find out simple ways to create urgency with prospects and motivate them to get off the fence and join your club - when you need them the most!
  • Learn what collateral materials you really need and the formats they should be in.
  • Understand what membership types and fee structure will maximize club sales and retention.
  • Develop an extensive annual marketing plan, budget and monthly calendar to be used as your blueprint for success.
  • Find out the best strategies to get your marketing budget approved - year after year.

 

In Part Two - MEMBERSHIP SALES you will learn:

  • The #1 key to selling more memberships. My philosophy has been proven time and time again in clubs across the country.
  • How to conduct the perfect and most efficient club tour - which 11 questions to ask along the way, plus - when and where to ask them.
  • The absolute best 9 ways to follow-up with prospects, how often and how to get them to call you back and join!
  • Which 3 systems and 3 weekly reports are vital to your membership sales success.
  • To develop a punch list of the 50 most important items to have in your membership office.
  • 14 tips on how the most successful Membership Directors and General Managers work together as a team to exceed membership goals year after year!
  • The 35 components of an outstanding Membership Director Training Outline - broken down section by section, week by week. Easy to tailor to your particular club.

 

Many of today's club consultants haven't personally sold a private club membership in several years (if ever). Today's challenges, objections and membership priorities have to be learned the hard way - by being on the front line, actually dealing with prospects and members day in and day out.  The club membership environment has dramatically changed from five years ago or even last year at this same time.  The most successful Membership Directors are constantly learning, adapting and changing as they go.  If they don't, they simply aren't going to make it.  This manual is designed to give you those new ideas and programs that most clubs haven't dreamed of or maybe didn't have to think about in the past.  That was then, this is now.

 

In Part Three - MEMBERSHIP SERVICES & RETENTION you will:

  • Learn the 3 critical steps to take with every new member so they begin using the club right away while telling all of their friends it was one of the best decisions they ever made!
  • Discover what 1 vital thing you miss when conducting group New Member Orientations and why it should only be a last resort.
  • See how short surveys, focus groups and "Clubs Within The Club" can do to "stop the bleeding" in economically challenging times.
  • Find a list of 26 ways to market to your members on an on-going basis.

 

In Part Four - PERSONAL ENRICHMENT  you will:

  • Learn how to get the most out of your day - every day!
  • Discover over 13 valuable tips on time management and fitness.
  • Find out the 14 things to do daily during peak and non-peak work hours.
  • See why "Paying Your Civic Rent" is so important.
  • Learn my top 10 networking strategies for inside and outside the club.
  • Discover 9 ways to get along and work effectively with your fellow club department heads.
  • Uncover how 7 simple ideas work wonders when interacting with members to increase their trust and confidence in you.
  • Find out the best 8 ways to greatly influence the relationship you have with your immediate supervisor.
  • Identify 13 proven ways to improve your overall business etiquette, which will directly relate to your personal success.
  • Learn 10 tips that will prove to be invaluable to achieving your personal and professional goals including retirement.
  • Discover the top 10 ways to achieve the right "balance" in your life and career as a private club Membership Director.

 

In Part Five - What I Learned From the Corner Drugstore!  find out:

  • How this one company has stayed in business for over 170 consecutive years by doing the little things right - every time, all the time!
  • 3 tips for customer (member) name recognition.
  • Why getting to know your customers (members) and truly taking care of them is so important to keep them (and their children and their grandchildren) coming back (paying dues and referring new members) for years and years.
  • 3 extremely simple ways to retain and enhance employee's longevity with your club and their overall performance.

 

Today, more and more successful business professionals rely on mentors and established industry veterans for new information, techniques and programs to get ahead.  Meeting and exceeding annual budget numbers at clubs is becoming increasingly difficult if not impossible.  They realize they need outside help. A new perspective on things. A new way to do things.  They need an advanced course on membership marketing, membership sales and membership retention.

This book provides all of that plus a whole lot more.

Sincerely,

George Thompson 

Get the book mailed to you for only $99.00
Get the e-version of the book for only $75.00